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Job Description

  • Job Reference:964313LC_1601909683

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Libbie Cunningham

  • Job Location: London

  • Job Title: Digital Marketing Executive

  • Job Salary: £30000 - £33000 Per Annum

Job Start Date: ASAP

Job Purpose

To drive lead acquisition and revenue generation through digital marketing channels, working within the digital marketing team to maximise opportunities

Job Overview

We’re looking for a driven, self-motivated Digital Marketing Executive to join our growing digital marketing team with the aim of driving lead acquisition for a B2B SaaS company specialising in business information services.

The ideal candidate will have experience in a target driven environment where multi-tasking is a must. They should be exceptionally organised, strive to continually learn and improve their skills and be able to thrive in a supportive and friendly working environment. Proactive support of the sales team will be vital to succeeding in this fast-paced role, as will having the initiative to see ideas through to completion. This is a great opportunity to play a central role in the growth of a dynamic team and the wider business, while developing your career in all digital areas

Day-to-Day Responsibilities

* Managing the Croner-i digital channels – managing campaign scheduling and execution, coordinating creation of campaign assets with the creative team, content management of websites, owning social media strategy (paid & organic) plus execution and reporting, owning the promotion and execution of webinars and virtual events.

* Optimise the Croner-i social media platforms based on engagement and performance

* Supporting the SEO agency and PPC team with keyword and content strategy & requirements

* Delivery of campaigns from conception through to delivery via various channels and including marketing automation (training provided)

* Identifying new opportunities within digital marketing channels

* Working with internal teams to produce reports for stakeholders

* Be part of the group marketing function ensuring Croner-i activity is aligned with the group strategy

What you Bring to the Team

* Exceptional work ethic and the ability to multi-task in an agile environment

* Experience working in a B2B environment

* Competency using website content management systems

* Experience using analytics tools to measure and optimise performance

* Knowledge of SEO and PPC practices to be able to effectively communicate with internal and external teams

* Experience of marketing automation software (Marketo experience is preferable but not a prerequisite)

* Proven ability to manage multiple tasks/projects simultaneously and meet deadlines

* +2 years’ experience working in a digital marketing environment

Why Join our Team?
Croner-i is on a unique and rapidly evolving path. As such, our marketing capabilities must grow in-line with business expectations. To achieve this, we’re recruiting for the necessary level of talent to complement the close-knit, high-performing team we have in place. It is a great time for the right candidate to join us on our march towards establishing an unrivalled, market-leading proposition, and to realise their own potential as part of a digital-first, ambitious organisation

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