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Job Description

  • Job Reference:P967326CC_1636968494

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: London

  • Job Title: Events Marketing Executive

  • Job Salary: £28000 - £30000 Per Annum

Posted On: 15th November 2021

Job Purpose

To drive lead acquisition and revenue generation through attendance and engagement through our

events, webinars, seminars to feed the sales teams, working within the digital marketing team to

maximise opportunities.

Job Overview

We’re looking for a driven, hard-working and self-motivated canididate to join our growing digital

marketing team with the aim of driving registrations through our Events business through

Accounting, Financial Services, HR, Health and Safety and creating our ‘Best in Business’ brand.

The ideal candidate will have experience in a target driven environment where multi-tasking is a

must. They should strive to continually learn and improve their skills and be able to thrive in a

supportive and friendly working environment with a desire to share new ideas and work hard

towards common goals. Proactive support of the sales team will be vital to succeeding in this fast-

paced role.

Day-to-Day Responsibilities

* Managing the Croner-i digital channels – creating campaign landing pages and email

content, content management of websites, managing social media presence and

reporting, owning the promotion and execution of webinars and live events

* Knowledge of conversion rate optimisation techniques
* Optimise the Croner-i social media platforms based on engagement and performance
* Knowledge of marketo and some ideas around email based campaigns
* Working with the Events manager and the Head of Sales Enablement on a content

strategy from conception to delivery through various channels such as email and

marketing automation

* Identifying new opportunities within events and partnerships.
* Working with internal teams to produce reports for stakeholders
* Be part of the group marketing function ensuring Croner-i activity is aligned with the

group strategy

What you Bring to the Team

* Experience working in a B2B environment
* Experience in marketing events, webinars and live events
* Experience in social media outputs
* Competency using website content management systems
* Experience using analytics tools to measure and optimise performance
* Experience of marketing automation software (Marketo experience is preferable but not a prerequisite ) · Proven ability to manage multiple tasks/projects simultaneously and meet deadlines · +/-2 years’ experience working in a digital marketing environment

Why Join our Team?

Croner-i is on a unique and rapidly evolving path. As such, our marketing capabilities must grow in-

line with business expectations. To achieve this, we’re recruiting for the necessary level of talent to

complement the close-knit, high-performing team we have in place. It is a great time for the right

candidate to join us on our march towards establishing an unrivalled, market-leading proposition,

and to realise their own potential as part of a digital-first, ambitious organisation

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