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Job Description

  • Job Reference:P966759RB_1631116411

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Rhiannon Bodman

  • Job Location: Leicestershire

  • Job Title: Events & Seminars Manager

  • Job Salary: £30000 - £35000 Per Annum

Job Start Date: ASAP

Job Purpose

To manage the Business Events and Seminars Department for Croner. To take overall responsibility for this department to grow the revenue upwards from £7.5m and to co-ordinate in excess of 270 events per year

Job Overview

To take complete ownership of our already successful Business Events and Seminars Team. You will take responsibility for owning, reviewing and delivering every element of the Events program. From dates and schedule, data, invitations, sales follow up process, speakers and presentations, feedback and ultimately the revenue generated from them. This is an exceptional opportunity to look at an already effective department but review every detail and implement changes to take it to the next level

Day-to-Day Responsibilities

* To be responsible for the delivery of revenue targets generated for the Business Events and Seminars Team
* To manage the team to deliver your strategy and Business Events programme for the financial year
* To undertake a review of every element of the Business Events process and make recommendations in all areas
* To review the invitation, the data and how we drive attendance to our Business Events and make recommendations to enhance the effectiveness from a cost, attendee and conversion perspective
* To recruit, train and manage the Speakers who deliver the Seminars and continually review their performance
* To provide support and training to the Events teams to enhance performance
* To review the content of the Business Events and ensure they are engaging, educational, and ultimately drive sales opportunity and revenue
* To regularly attend Business Events and make recommendations and trial new approaches and ideas based on your findings
* Keeping up to date with industry knowledge and external event offerings ensuring we are remaining at the cutting edge of Business Events and Seminars
* Work with Marketing, PR and external agencies to agree the strategy for maximising exposure and attendance to our Business Events
* To work with the Field Sales Management Team to ensure they are managing the Events in the correct way and their follow up activity maximises sales opportunities
* Writing and proof-reading any marketing copy and literature
* Working with internal and external teams to produce quality event collateral that maximises response and really ‘speaks to’ and engages with its target market
* Maintain reliable and accurate management information on all seminars and events. Review this MI and make changes based on this to continually improve attendance rates and sales opportunities
* Working effectively with the telesales Management team to ensure that all business opportunities and leads are followed up
* To assist the Head of Digital Growth in reviewing and updating marketing and brand material and information for the company and to ensure that the brand image is maintained across all marketing channels.
* To maximise the use of social media to drive awareness of Business Events & Seminars
* To regular review tools and digital resources available to maximise Events & Seminars attendance to increase sales growth
* To attend the quarterly sales conference and report and update on the performance of Business Events and deliver training and workshops when required

What you Bring to the Team

* An outstanding track record in managing and delivering business event and seminars
* Able to motivate, lead and coach a team, with a real focus in driving results and constantly driving improvements
* Exceptional organisational and planning skills
* A commercially focussed person who enjoys delivering to targets and is happy working in a fast-paced entrepreneurial environment
* Strong attention-to-detail, self-directed initiative, resourcefulness and drive for innovation
* Effective, independent decision-making ability
* Calm appearance under pressure
* Exceptional communication and presentation skills, both written and verbal

P966759RB

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