Portfolio

Job Description

  • Job Reference:P969055CC_1658846331

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: Greater-manchester

  • Job Title: Marketing Automation Executive

  • Job Salary: £28000 - £30000 Per Annum

Posted On: 26th July 2022

Portfolio are proud to be exclusively representing our Client who are a trusted health and wellbeing network who have been making a positive difference in over 15 million lives, in their search to add a Marketing Automation Executive to their team. Our client offers the most comprehensive employee assistance programme on the market, giving 24/7 caring and compassionate support services to employers from organisations of all sizes, across the private, public, and non-profit sector, to business partners, individual users, employees, and their family members.

We are currently seeking to appoint a Marketing Automation Executive to join a growing and fast-paced market leading organisation, working in our vibrant offices in Manchester city centre. With fantastic office perks, we are the perfect place for high achievers to grow and thrive.

The role will play a key part in the digital growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

Day To Day Responsibilities as an Marketing Automation Executive:

* Manage the scheduling of prospect and client (email, webinar, event, gated content), ensuring relevance and in line with business objectives.
* Work closely with our sales, partnership, and client service teams to ensure relevant and valuable content is delivered to our audiences.
* Manage post campaign analysis and weekly/monthly reporting process, document learnings and best practice and make strategic recommendations for optimisation and future prioritisation
* Develop testing strategies for all aspects of automation to ensure the most effective approach for the company and its services.
* Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant.
* The above describes the broad framework within which the post holder will operate. It will be subject to regular review and the company reserves the right to change or alter the duties contained therein to reflect the needs of the business and the personal and professional development of the post holder.

Essential Skills And Competencies

* Experience with marketing automation software, ideally marketo.
* Strong email marketing and campaign experience.
* Strong analytical and reporting skills.
* Strong creative outlook.
* Well-developed interpersonal skills and organisational skills.
* Desire and ability to work in a fast paced, busy, multi-tasking environment.

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