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Job Description

  • Job Reference:P966348LCR_1630424224

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Libbie Cunningham

  • Job Location: Leicestershire

  • Job Title: Marketing Automation Manager

  • Job Salary: £32000 - £35000 Per Annum

Job Start Date: ASAP

Job Purpose

We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Hinckley. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.

We’re looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals

The role

* Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
* Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
* Implement A/B testing campaigns to identify the best performing setups
* Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
* Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo
* Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
* Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns
* Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
* Help implement new product features to enhance Marketo’s functionality
* Working collaboratively with other departments to ensure automated campaigns achieve company goals

Mandatory Skills

* Experience using Marketo – marketing automation software
* Experience with Salesforce CRM software
* Strong email marketing and campaign experience
* Strong communication skills
* Analytical and detail orientated
* Excellent time management, and ability to meet deadlines

Desirable Skills

* Experience in a B2B marketing role

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