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Job Description

  • Job Reference:P967519CCR_1641316204

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: Greater-manchester

  • Job Title: Marketing Automation Manager

  • Job Salary: £38000 - £40000 Per Annum

Posted On: 4th January 2022

Job Purpose

We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-

paced marketing team, working in vibrant offices in Manchester city centre. With fantastic office

perks, we’re the perfect place for high achievers to grow and thrive.

We’re looking for a hard-working and self-motivated person to deliver multiple automation

campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have

the desire to work in a supportive environment where a driven personality will succeed. They should

strive to continually improve results and be able to thrive in a friendly working environment with a

desire to share new ideas and work hard towards common goals.

The role

* Use Marketo to implement new campaigns and programs (e.g., email nurture campaigns,

webinars, events, gated content) working across all client and prospect facing

communications.

* Use project management software to manage the workload of a team of Marketing

Automation Managers to deliver stakeholder requirements based on value to each Group

company.

* Assist with management and monitoring of multiple nurture programs, conducting regular

reviews and analysis to help ensure leads progress through the sales funnel.

* Implement A/B testing campaigns to identify the best performing setups.
* Integrating campaign activity with our CRM (Salesforce) to improve quality of information

for our sales team.

* Point of contact for the automation team when liaising and managing campaigns with the

Salesforce and Business Intelligence teams

* Management and maintenance of Marketo database for both prospect and client data,

ensuring it is maintained and segmented in line with business requirements and marketing

activity

* Integrating and managing relevant third-party software’s (e.g. GotoWebinar) with Marketo.
* Collaborate with the necessary teams to implement, and measure campaign lifecycles

through acquisition, conversion, and retention.

* Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using

Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.

* Help implement new product features to enhance Marketo’s functionality.
* Working collaboratively with other departments to ensure automated campaigns achieve

company goals.

Mandatory Skills

* Experience with Marketing Automation software (preferably Marketo)
* Strong email marketing and campaign experience
* Strong communication skills
* Analytical and detail orientated
* Excellent time management, and ability to meet deadlines

Desirable Skills

* Experience in a B2B marketing role · Experience with CRM software (Salesforce)

P967519CCR

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