Job Description

  • Job Reference:P968034LFR2_1649423446

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Lucy Fulton

  • Job Location: Greater-manchester

  • Job Title: Sales Performance Manager

  • Job Salary: £35000 - £40000 Per Annum

Posted On: 8th April 2022

BrightHR are looking for an experienced Sales Performance Manager for their busy Sales department. If you can read and understand data like an Analyst but also understands a sales environment, can identify gaps in M.I. and performance and knows hove to correct it – this could be the role for you!

Job Purpose

To design, manage the execution of and measure the success of sales campaigns by driving insights from available data on current and historic sales performance. Provide a single point of contact for questions about the status and success of campaigns. Reconcile campaign outcomes with financial and operational data.


Managing sales campaigns generating revenues of over £15M annually

Internal and External Relationships

Financial Controller, Head of Sales, Head of Business Systems, board of directors

Other Contextual Information / Special Features

BrightHR has a wealth of data currently in the estate much of which is currently exposed however is not well utilised to design and manage sales campaigns. There is an existing commercial systems team that will use our tooling (SalesForce) to execute campaigns, and an emerging OI/MI/BI capability that can acquire data.


* Data analysis to determine what the attributes of a campaign should be to optimise sales

* Data Analysis to make recommendations on which campaign to pursue

* Able to understand data sources, the value of the data in the source and how to acquire the data

* Experience of sales campaign management and managing an internal team to deliver a campaign

* identify sources of leads, asses likely return and propose an approach to lead acquisition

* Sales campaign design based on data analysis

* Sales campaign management (based on leads)

* Experience of Sales Force in a commercial sales lead organisation

Key Responsibilities as a Sales Performance Manager:

* Identify success metrics for campaigns

* Design the detail of a campaign based on analysis of acquired data

* Assure that a campaign is commercially viable
* Review macro environment for campaign opportunities

* Identify and track the ROI for a campaign

* Acquire consensus from a broad stakeholder group in which campaigns to pursue

* Manage the campaign, report progress, results and changes proposed based on the results

* Communicate on the outcome of campaigns and understand how that should change subsequent campaigns

* Agree a single version of the truth for the commercial success of the campaign and all lead sources

* Reconcile campaign against conversion

* Reconcile campaign performance with OI/MI/BI data

* Provide adhoc reporting to the Board of Directors.

Employee Benefits

* Profit Share Scheme
* 25 Holidays + Bank Holidays (Increases with service)
* Day off on your Birthday
* Access to Employee Assistance Programme
* Free breakfast every Monday and social sessions on the last Friday of the month with free food and drink – we call this ‘Fun Friday’!
* PerkBox Discounts
* Christmas Bonus after 3 years
* Social Events Throughout Year
* Contributory Pension Scheme
* Private Health Insurance after 5 years



Personal Details


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