Job Description
Job Reference:P46090CC_1712840027
Job Type: Permanent
Job Industry: Business Services
Contact Name: Connor Casey
Job Location: Greater-manchester
Job Title: PPC Manager
Job Salary: £45,000 - £55,000 Per Annum
Posted On:
Calling out to all PPC Pros!
We are proud to present an exclusive opportunity to collaborate with our esteemed client, a market leading health and wellbeing network that has positively impacted over 15 million lives. As they continue their mission, they seek a dynamic PPC Manager to join their team. Renowned for delivering the most comprehensive employee assistance program available, our client offers round-the-clock support services to organizations of all sizes and sectors, as well as to individual users and their families. Furthermore, we are thrilled to partner with a highly successful B2B powerhouse nestled in Manchester.
With a stellar reputation for growth, they’re on the lookout for a PPC superstar to elevate their already stellar marketing team. This is a golden ticket to join a forward-thinking company at the forefront of Employee Assistance Programs (EAP) and Occupational Health (OH) services, renowned for their people-first ethos!
Day To Day
* Lead the global paid media strategy, initially within the UK and ROI, ensuring best practice is being followed.
* Defining, measuring, and evaluating relevant paid media KPIs
* Manage the planning, building, and reporting of multiple paid media activity across the UK and ROI, going beyond paid search, social, and programmatic display
* Continuous development of accounts through A/B testing
* Work cooperatively with other channel managers to create a seamless and integrated approach
* Collaborating with wider teams across SEO, CRM, UX, CRO
* Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast
* Reporting to stakeholders across UK and international territories
* Work with the Head of Digital Growth and the Sales Director to reach channel growth targets
Essential Skills
* 4+ years of experience managing lead gen paid media activity with large monthly budgets
* Exceptional knowledge of Paid Media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and Programmatic Display
* Able to propose long-term strategies and create long-term testing plans related to account growth
* You have the ability to leverage analytical insights from both GA4 and offline data sets to improve lead quality, improve conversion and increase leads.
* Experience conducting fair AB tests and conducting PPC account optimisations on a large scale
* Not afraid to challenge and be open to challenges
* Naturally creative whilst using data to drive every decision
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