Job Description

  • Job Reference:P45923CCR_1701096628

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: Greater-manchester

  • Job Title: CRM Manager

  • Job Salary: £45,000 - £50,000 Per Annum

Posted On: 27th November 2023

The Portfolio Group are delighted to be recruiting exclusively for a leading and multi award-winning professional services consultancy that partners with an unrivalled UK & International B2B Customer base. Part of a leading International Group of companies, they are now looking to go to the next level in terms of exceptional growth. With unlimited funds to drive this exciting opportunity, they are now looking to appoint a CRM Manager who will continue to support the organisations accelerated growth at both a strategic and ‘hands-on’ delivery level.

Reporting to the Marketing Director, the CRM Manager will create, implement and oversee the CRM strategy within a dynamic and growing business. Responsible for the CRM programme for the business, you’ll be focused on retaining and growing the existing customer and prospect base, utilising all communications channels.

This is a great opportunity for someone wanting to advance their career in CRM!

Day to Day Responsibilities

* Lead your CRM and automations team to implement and facilitate the CRM strategy and plan in line with overall business goals
* Owning and developing the CRM strategy that effectively converts and engages prospects and clients. registered users to customers, welcomes new prospects, reactivates lapsed customers, prevents churn and drives repeat purchase from previous bookers
* Implement effective nurture campaigns to welcome and onboard prospects, delivering a personalised experience, specific to their needs.
* Be responsible for reactivating lapsed profiles.
* Gather strategic insights to inform CRM strategy in terms of campaign generation and existing campaign improvement
* Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed
* Overseeing the delivery and ongoing development of all lifecycle campaigns including: segmentation, transactional emails, upsell, welcome re-activation and re-engagement programs.
* Lead your team to develop engaging, impactful, and personalised campaigns that drive retention and loyalty to meet commercial objectives
* Raise the profile of CRM success within the business through effective reporting and insight
* End to end responsibility of lifecycle campaigns including; segmentation, welcome and re-engagement programs.
* Manage and coordinate large scale CRM led business initiatives.

Knowledge & Experience

* Minimum 5 years CRM experience.
* Proven track record in delivering CRM strategy
* Proven success in managing complex, personalised, segmented CRM campaigns service-led business
* Experience in process management and development
* In-depth working knowledge of utilising ESP
* Adobe Marketo or similar
* Salesforce * Strong data driven mindset


* Commercially astute and results driven
* A passionate, self-starter, uses initiative and problem solver
* Work to tight deadlines with a can-do attitude
* Ability to be dynamic in an incredibly fast-paced environment
* Willingness to go beyond the call of duty to get the job done
* Strong communicator internal / external
* A passion for innovation within the CRM space
* Thorough and meticulous with extreme attention to detail.
* Strong analytical skills with ability to spot trends and opportunities in data
* Building strong relationships with wider teams – proactive team player
* Creative thinker with innovative ideas
* Forward planner and highly organised



Personal Details


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