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Job Description

  • Job Reference:966937CC_1718121236

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: London

  • Job Title: Marketing Campaign Manager

  • Job Salary: £35,000 - £40,000 Per Annum

Posted On: 11th June 2024

We’re seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Manager!

Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication. The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.

Day to Day

* Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.
* Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
* Utilize targeting, content, and channel strategies to achieve key targets.
* Schedule and distribute campaign materials, and manage sales enablement documentation.
* Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
* Monitor and report on leads, coordinating with sales for follow-up.

Campaign Coordination & Planning

* Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
* Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
* Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
* Manage the end-to-end campaign process, from data collection and research to execution and reporting.
* Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
* Share performance insights and coordinate debriefing sessions to optimize future campaigns.
* Work with the marketing automation team to ensure “always on” brand channels are updated monthly.
* Research industry trends and highlight themes for campaign planning.

YOU?

* 5 years’ experience in lead generation and nurture campaign building
* Experience with campaign management tools such as Jira and Marketo (preferred)
* Strong writing skills for email and web
* Basic experience with Adobe Suite (Photoshop, InDesign)
* Experience using Canva
* Highly organised with strong attention to detail
* Excellent time and resource management skills
* Excellent communication skills for cross-department coordination
* Analytical skills with experience using GA4 and Excel
* Experience with Salesforce in a commercial sales-led organisation

If you have experience within a sales and marketing campaign role and possess the necessary data proficiency and analytical skills to excel – we would love to hear from you!

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