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Job Description

  • Job Reference:P965314LC1_1616412461

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Libbie Cunningham

  • Job Location: Greater-manchester

  • Job Title: Marketing Automation Manager

  • Job Salary: £40000 - £45000 Per Annum

Job Start Date: ASAP

Job Purpose

We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Manchester city centre. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.

We’re looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

Key responsibilities

* Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
* Use project management software to manage the workload of a team of Marketing Automation Managers to deliver stakeholder requirements based on value to each Group company.
* Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
* Implement A/B testing campaigns to identify the best performing setups.
* Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
* Point of contact for the automation team when liaising and managing campaigns with the Salesforce and Business Intelligence teams
* Management and maintenance of Marketo database for both prospect and client data, ensuring it is maintained and segmented in line with business requirements and marketing activity
* Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo.
* Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
* Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
* Help implement new product features to enhance Marketo’s functionality.
* Working collaboratively with other departments to ensure automated campaigns achieve company goals

Skills

* Experience with Marketing Automation software (preferably Marketo)
* Strong email marketing and campaign experience
* Strong communication skills
* Analytical and detail orientated
* Experience in a B2B marketing role
* Experience with CRM software (Salesforce)

INDPENS

P965314LC1

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