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Job Description

  • Job Reference:P965565CC_1618299668

  • Job Type: Permanent

  • Job Industry: Business Services

  • Contact Name: Connor Casey

  • Job Location: London

  • Job Title: Marketing Automation Manager

  • Job Salary: £40000 - £45000 Per Annum

Job Start Date: ASAP

Job Purpose

We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Blackfriars, London. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.

Job Overview

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

We’re looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients

Key Responsibilities:

* Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
* Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
* Implement A/B testing campaigns to identify the best performing setups
* Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
* Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo
* Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
* Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns
* Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
* Help implement new product features to enhance Marketo’s functionality
* Working collaboratively with other departments to ensure automated campaigns achieve company goals

What you bring to the team

* Experience using Marketo desired- or any other marketing automation software
* Experience with Salesforce CRM software
* Strong email marketing and campaign experience
* Strong communication skills
* Analytical and detail orientated
* Excellent time management, and ability to meet deadlines
* Great opportunity for the right person

Who we are

We provide resources, guidance and tools for Accountancy, Tax Compliance, HR and Health & Safety professionals via our online content platform. We provide a library of expert-written commentary, source materials, legislation and tools like calculators and templates to businesses ranging from sole practitioners through to household names

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